 Wysłany: Wto 5:50, 10 Gru 2013 Temat postu: Spend shamelessly |
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| Spend shamelessly
As highprofile guests drop like flies from the Web party, France LVMH (aka Louis Vuitton Moet Hennessey, parent company of such gilded names as TAG Heuer, Celine and Sephora) is boldly moving ahead in the flashiest of frocks. Its latest venture? Convincing the moneyed class to buy luxury goods the newfashioned way: online.Don expect the Parisian luxury purveyor to make a splash at least not yet. Nevertheless, the site now hawks a wide range of designer items with eyepopping price tags. Why the soft launch? Perhaps amid the doom and gloom, LVMH understands that selling $17,000 Bulgari watches,[url=http://www.sport.fr/smartphones/moncler.asp]doudoune moncler[/url], $900 Louis Vuitton pooch carriers or $100 La Perla undies may be seen as a little tactless.But market faux pas or not, this is no nouveau riche VC experiment. Online retailers have traditionally been stuck with last season leftovers, if only because designers fear that selling their wares on the Web is tacky.What they do get when they visit are virtual representations of products hidden behind elaborate graphics, along with custom editorial content designed to put them in an expensive frame of mind. Those who go to the travel section, for example, can read an article about renting a castle in Scotland, just in case they had that fancy.For its part, the shopping experience is pretty mundane. Take this $235 La Perla bra and to Shopping Bag. Fill in quantity and size. Send. Clickclickclick. What not cut and dried, however, is the cost. An experimental shopping excursion came out to $18,644.00 (including $1,419 in taxes and $25 in shipping). Yikes!Jim Conte, Eluxury senior vice president of marketing and business development, says the site typical customer is a buyer of luxury goods and services, as well as the aspirational buyer. |
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